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Communications Strategy

The Association has limited resources, so we can not hope to tackle every issue that is important to us. The Executive Board adopted, in 2008, a strategic approach to this by identifying a small number of key issues that we need to address and the important audiences to whom we need to address our views.

The Key Issues

  • The harmonisation of clinical biochemistry and laboratory medicine in the interests of improved quality and patient safety
  • The development of knowledge management as an educational programme to achieve good practice in the use of clinical biochemistry and laboratory medicine services
  • Promoting work on future directions in clinical biochemistry and laboratory medicine

Promotional Work

  • Publicising research work of public interest
  • Publicising ACB perspectives on matters of public interest
  • Meet the Scientist events such as cafés scientifique
  • Open days
  • Careers Fairs
  • National Pathology Week
  • Presentations to clubs, societies, etc.
  • Presentations at Board meetings, Trust AGMs and so on …

Lobbying Parliament(s)

  • Arranging events whenever possible to draw Politicians’ attention to our proposals and policies
  • Engaging individual politicians who express an interest in matters of importance to us
  • Arranging “postcard lobbies” by members of their local MPs on critical issues

The strategic documents can be viewed through the following links:

 

pdf Image Download Strategy Document (168 KB)

pdf Image Download Executive Summary (113 KB)


(This page is maintained by the ACB Publications & Communications Committee)

Updated 22 January 2018

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The Association for Clinical Biochemistry
and Laboratory Medicine
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