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ACB Government Affairs Officer

Public Relations and Public Affairs
Communications Strategy
Media and Communications Training
Monitoring Government Output
Collaboration
Work in Progress

Public Relations and Public Affairs

A Government affairs Officer’s main task is to get the Association’s views and policies to the attention of decision makers in Parliaments and Government nationally and to relevant Government Departments and more local policy and decision makers. There are two basic requirements needed to allow this to happen. One is that the Association must have formulated and agreed the views and policies it wants to express. The other is that the people we want to influence recognise our existence and listen to the messages. These activities fall into the “Public Affairs” category.

In order to achieve the requirements for communicating the messages we need a strategy that identifies the key messages and policies that need to be agreed. This is reasonably straightforward and largely an “internal” activity to the Association. We also need to raise the awareness of the public to who we are, what we do and why we are important to them in order to convince the “decision makers” that we are worthy of their consideration.

The following is intended to give some idea of how we are going about our Public Relations and Public affairs activities.

Joe O'Meara, August 2008
Government.Officer@acb.org.uk